What They Said About the Logo

It was rather a coincidence that I came up with the logo. In my opinion, Europe is a good framework for a meaningful life. Being an EU fan, I am happy I have had the opportunity to do my bit in an integration project that, at least from our perspective today, appears unfeasible. The logo is a good concept too – it is an interplay of colours, of country codes laid out on the EU map and then mixed up in a mosaic expressing equality. And I mustn’t forget Mr Rostislav Vaněk, a renowned Czech graphic designer – without his experience and keen eye, the logo would never have worked in a uniform system.

Tomáš Pakosta
Graphic designer, creator of the Czech EU Presidency logo


The uniform visual identity of the Czech EU Presidency is, above all, amusing and playful, definitely not boring. The same goes for the logo, which captures the nature of Czechs: playful, original, modern and open. And the unity is expressed in the logo itself – it shows Europe as a space without barriers. The visual identity is meant to show that Czechs are no spoilsports, that they do not shy away from bold actions, and that they have a style of their own. I think that all this will help us brighten up long meetings during our Presidency.

Alexandr Vondra
Deputy Prime Minister for European Affairs (*)


I think that the logo of the Czech EU Presidency is a good and witty one, capable of winning attention abroad. Based on the country codes and colours of the EU member states, the concept is the starting point for a number of varied combinations and solutions. Besides, the logo is friendly and optimistic, which in my view is a major asset. Finally, the use of a Czech typeface both in the logo itself and in the visual style as such adds even more value to the design.

Aleš Najbrt
Vice-Chairman of the Evaluation Panel


Since the first round of the competition, it has been clear from the set of work presented by the young graphic designer Tomáš Pakosta that the author is not only offering a logo, but also a very strong visual project of the entire identity of the Czech EU Presidency. He has gradually designed a whole set of promotional print material, interior decoration elements for presentations in Brussels, Prague and other locations. He has designed the application of the logo onto government cars, promotional gadgets etc. A detailed manual defines the scope of use, the interrelations, and the codification of the individual elements of the system. That is how the unmistakable and graphically self-confident expression of the Czech EU Presidency and a very impressive set of state presentation came into being.

Professor Rostislav Vaněk - Member of the Evaluation Panel


The unified visual identity of the Czech EU Presidency 2009, which was created by the young designer Tomáš Pakosta, is very much in line with Pakosta’s aim to communicate basic information in the simplest way possible. At the same time, it makes use of other visual motives which illustrate quite well the cheerfulness of the Czechs and their modern view of the world. The whole system is based on first-rate, professional typography, which is a long-standing tradition in the Czech Republic. The traditional aspect is further highlighted by the original Czech typeface called Politic, created by type designer František Štorm. Built on a structure of the codes of the EU member states with colours derived from their national flags, the style seems to be bearing the following message: “We are one big family where everybody plays a significant role, regardless of their size or historical importance. We have come together to form a rich mosaic of colours, in which the identity of each country is expressed by only two letters. Sometimes, less is indeed more...”

Alan Záruba
Member of the Evaluation Panel


The uniform visual identity of the Czech EU Presidency 2009, which was created by the young designer Tomáš Pakosta, is very much in line with Pakosta’s aim to communicate basic information in the simplest way possible. At the same time, it makes use of other visual motives which illustrate quite well the playfulness of the Czechs and their modern view of the world.

Marcel Sauer
Member of the Evaluation Panel


The logo of the Czech EU Presidency captures and communicates very well both the slogan of the Presidency – “A Europe without Barriers” – and, significantly, the current EU motto, “United in Diversity”. Both of these central ideas are illustrated by the bold, modern and original typeface in the collage of the Member States’ codes as well as the rich, colourful composition of all the national flags and the flag of the EU. The cheerfulness and diversity of the basic structure opens up a wide range of applications for the logo.

Ladislav Kopecký
Member of the Evaluation Panel


(*) The Chamber of Deputies cast a vote of no confidence in the government of Mirek Topolánek on 24 March 2009. On 9 April Jan Fischer was appointed new Prime Minister.

 

 

Last update: 16.8.2011 16:01

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